If you're wondering if lead ads really work, the answer is “Absolutely 100% yes.” Here's an example of this legal services client. Before we get into the most common mistakes made with lead generation on Facebook, let's start at the beginning and see how to set up a campaign and how to use it to get more leads. The Copyblogger team managed to increase conversions by 24% simply by changing their text from “Try Schedulicity Free” to “End My Schedulicity Hassles”, but you probably don't have the flexibility to make those changes in a Facebook ad. Facebook lead ads allow you to include a lead generation form, also called an instant form, in your campaign so that people can quickly share basic information with you.
When you're researching lead generation companies and if they're worth it, you might want to talk about their case studies and the successes of previous customers in your industry. You'll want to look for a lead generation company with a strong track record of success in your industry or sector. In case you haven't heard, many marketers are excited about the development of Facebook's “Lead Ads”, the new way in which brands generate leads directly on the platform. You can use this strategy with any type of campaign, but it's so effective in lead generation campaigns, not least because, once again, if you combine that simplified lead ad experience with this type of tight segmentation, you'll no longer have to choose between volume and quality.
If you're a lead generation advertiser on Facebook, conversion campaigns will be your alternative to lead generation campaigns. Facebook's lead generation capacity is a big part of the reason why so many companies rely on the social platform for their advertising. That's why you need to understand inbound lead generation and the value of quality marketing for your business.